Comparing the IMC programs of ARC and P&G

Table of Contents Executive Summary 3 The Procter & Gamble and its â€Å"Thankful Mom† campaign 4 1. 1. Target audience of â€Å"Thankful Mom† campaign MIMIC objectives of â€Å"Thank you Mom† campaign 5 Marketing MIX of â€Å"Thank you Mom† campaign 6 Measuring MIMIC Outcomes 7 2. American Red Cross organization and 2009-2010 year campaign 9 2. 1. 2. 2. MIMIC objectives of American Red Cross campaign 10 2. 3. Marketing MIX of American Red Cross campaign 11 2. 4. 15 3. Analysis of MIMIC practices between the ARC and P&G organizations 15 References 17 Procter & Gamble Company and American Red Cross organization on U. S. Market.The documentation analyses idea and thought of Integrated Marketing Communication (MIMIC) in present business pattern and need, critically assess the parts, capacities and devices of MIMIC all hands on deck/nature's turf, evaluate the patterns and business sector authority on MIMIC; how new patterns will offer effect to the business, analyze the developing issues and difficulties of MIMIC in the worldwide commercial center. The first and second chapter describes the MIMIC program P and ARC, target audience, objectives, tools and results. In the third chapter the analysis and comparison of communication activities. . Procter and its â€Å"Thank you Mom† campaign Procter & Gamble Co. – an American organization, one of the world pioneers in the purchaser products market. The organization is one of the heading organizations in the United States by the volume of benefits and business promotion. P is the world's biggest publicist; the expense of promoting surpasses $ 8 billion. P&G is considered organization originator of brand administration. Presently, the organization claims 23 brands with worldwide deals in abundance of 1 billion dollars, and an alternate 20 brands with deals above $ 500 million.It is these 43 brands are he motor of development of the organization and give yearly deals development. P &G required re-building solid buyer esteem over its brands to help drive deals. To drive deals crosswise over brands and classes, P&G required a profoundly better approach to ponder making extra customer esteem for its brands. For the 2010 Winter Olympic Games in Vancouver, Canada, P&G Joined to be a supporter of the US Olympic Team and appeared the first corporate battle – ‘Thank you Mom' with the extremely fruitful Ð’Â «KidsÐ’Â » and ‘You'll Never Walk Alone' ads.Emulating the achievement of that sponsorship, P marked on as a full International Olympic Winter Olympic Games. 1. 1 . Target audience of â€Å"Thank you Mom† campaign The enormous thought is arrange around the buyer – for the most part women – in the part they interestingly play as parental figures and family stays – as moms – in a manner that has worldwide reverberation – through association with the yearnings of the Olympics. Regardless of which type of segmentation scheme we use, the key is adjusting the marketing program to recognize customer differences.The major segmentation variables?geographic, demographic, cryptographic, and behavioral segmentation (Kettle and Keller, 2012) (Table 1). Main Dimension Segment Break down Geographic Metropolitan Areas Cities throughout the U. S. Density Urban, countryside Demographics Age Cohort 18 and higher Gender Female Race All races Life Stage Adult Birth Era Generation X and Y Family size 1-2 and more Residence Tenure Rents or Owns Household Income irrelevant Education Occupation Cryptographic Personality family-centered Values Family, parenting, housework Table 1 .Target Market Analysis Compiled by Author To do this, P would be doing what it had never done previously: heading with the corporate brand. It would put P before the brands that individuals love and trust. Surprisingly, P would be focusing on its center crowd, women 18+, with a brand battle from an organization that most had never given more than a passing suspected. For this activity, the target demographic was the 85 million mothers that live in the U. S. P, through its brands, has a 170 or more year history of engaging mothers to be their best and likes the commonplace reparations mot. . 2. MIMIC objectives of â€Å"Thank you Mom† campaign The general promoting correspondences methodology was to make a valid association for P to the Olympic Games in a manner that would permit it to emerge from different supporters. From the beginning, the association in the middle of P and the Olympic Games did not exist. P is not in the matter of sports gear or games drinks. Anyway, for more than 170 years, P has been in the matter of helping mothers. Along these lines, while the various backers concentrated on praising the competitors, P would praise the mothers behind the players.The PR arrangement of substantial demonstrations of administration was Judged the establishment of the project. The deliberation s showed that ‘P&G Proud Sponsor of Moms' was not a smooth promoting line but instead an authentic route for buyers to e acquainted with P and the way its brand motivation behind ‘touching and enhancing lives all the more totally' aides its activities as an organization. Objectives: 1 . Make a Love Mark. To get women 18+ to choose P (and therefore P brands). Create a stronger emotional connection to P and its individual brands through the Olympic experience. . Generate more than 1 billion impressions during the Olympic and Paralytic Games. Own positive corporate/brand coverage. 3. The most important objective was sales. P aimed big with an unprecedented global incremental sales goal from its Olympics marketing program. . 3. Integrated Sponsorship, for an organization, comprises in supporting a game occasion, a group or a player. This is a correspondence structure that plans to strengthen brand mindfulness create a picture related to the accomplice values.The advancement of Olympic Games sponsorship originates from charity to business. In fact, at first, backers should account the Olympic Games and today, it is more about them to get cash from the promoting they make tossed this occasion. P has supported Team USA at the Winter Olympics in Vancouver and it was the starting point for a successful marketing communication campaign. Public Relations The main distinctive quality of PR is high credibility – news stories and features are more authentic and credible to readers than ads (Kettle and Keller, 2009).Today, if you enter the name of the company (thanks Mom) in the search engine Google, it will give 6,350,000 results. Every woman admires P & G, athletes and respected marketers and Journalists are trying to analyze a given campaign. Word-of-Mouth Word of mouth is very Influential MIMIC tool, because people trust others they know and respect. In addition, word of mouth can be a very intimate dialogue that reflects arsenal facts, opinions, and e xperiences.Again, word of mouth occurs when people want it to and are most interested, and it often follows noteworthy or meaningful events or experiences (Kettle and Keller, 2009). Inside the structure of the fight Ð’Â «Thank you MomÐ’Â », Procter & Gamble likewise offered a Ð’Â «Thank you Mum GiftÐ’Â » to a few moms of Olympian. For some of them, it was the main answer for watch their kid contending at the Olympics. Procter & Gamble likewise made the P Family Home, a spot in the Olympic Village where the players and their families can unwind and appreciate a minute together.Inside the Family Home, the Procter & Gamble gathering could upgrade some of its leader brands, with the Pampers Playground, clothing administrations, an excellence and preparing focus et cetera. There is additionally a magnanimous part where the organization focuses on helping mothers raise the up and coming era of competitors through the formation of its P Team USA Youth Sports Fund. Purchaser s are welcome to backing through social engagement, gifts and support in brand programs from items, for example, Pampers, Tide, Gillette and other.Social Media Picture of Branding Champions: P's Winning Sponsorship of the 2012 Olympic Games speaking of emotive, P&G propelled the foundational segment of its sponsorship, Ð’Â «Thank You, Mom,Ð’Â » around Mother's Day with a two-moment film called Ð’Â «Best JobÐ’Â » that was imparted online and through Youth. The film profiles moms in distinctive nations assisting their youngsters their aggregate trips to achieve the apex of wellbeing, ability and physicality at the Olympic Games while participating in practices that require P items, for example, washing the dishes and doing clothing.  «Best JobÐ’Â » was repressed into organizations proper for TV spots and viral imparting and has been seen by very nearly 13 million customers as everywhere as possible. P further engages purchasers to experience the conclusion and th ank their mothers with a Backbone application that has been utilized to respect more than 30,000 mothers and numbering. 1. 4. Measuring MIMIC Outcomes of â€Å"Thank you Mom† campaign arrangements, creating 2. 6 billion impressions and pulled in sparkling scope from The Today Show, The New York Times and other top national media.A standout amongst the most generally acclaimed crusades of 2010, the completely incorporated Thank You Mom' battle brought about almost $100 million in incremental deals for P&G and the organization's most elevated total U. S. Piece of the pie for the financial year in the JEFF quarter. Business Building Results: The 2010 Olympic Winter Games sponsorship conveyed exceptional business and brand-building results for P: Over $100 million in incremental P deals, P's most astounding total U. S. Ice of the pie for the financial year in the JEFF quarter when the P&G Olympic Games sponsorship was broadcasting live. In view of the accomplishment of the Vancou ver program, P&G turned into a worldwide OIC TOP purport and wanted to execute and stretch the system universal. Marketing Results: Proud Sponsor of Moms' campaign unified 18 brands into a holistic, multi-brand campaign P value was essentially enhanced among the intended interest group of mothers PR Results: 6 billion purchaser impressions from publicizing, computerized and advertising, with 2. Billion accumulated from PR deliberations, More than 2,800 situations including immersion crosswise over national TV shows (e. G. , Today Show, Good Morning America, Entertainment Tonight, BBC World News Tonight) and significant print outlets (e. . , The New York Times, The Washington Post, USA Today, Associated Press, People Magazine, Redbook Magazine, US Magazine and the sky is the limit from there), Coverage in 24 of main 25 DAM (Designated Market Area) markets, First time in P history that unearned media garnered more impressions than paid media.The American Red Cross is an others conscio us affiliation that gives emergency support, disaster help and direction inside the United States. Since its securing in 1881 by visionary pioneer Clara Barton, the American Red Cross has been the nation's head emergency response affiliation. As a peculiarity of a general advancement that offers unprejudiced sympathetic attention to the losses of war, the American Red Cross divides itself by similarly supporting setbacks of decimating standard cataclysms.As the years progressed, the affiliation has developed its organizations, constantly with the purpose of balancing and mitigating continuing. Today the American Red Cross offers profits in five separate areas: gathering profits that help the penniless; trades organizations and comfort for military parts and their relatives; the get-together, planning and dissemination of blood and blood things; educational undertakings on preparation, wellbeing, and security; and overall lightening and progression programs.Coordinated Marketing Comm unications Plan of the Red Cross coordinates all channels, including intelligent/computerized promoting, out-of- home advertising, social, and portable showcasing to fortify the Red Cross brand and expand fiscal gifts among the biggest and most influential era to ever grow up – the Millennial. 2. 1. Target audience of American Red Cross campaign There Millennial serve as the essential focus for the ARC Integrated Marketing Communications plan.Their potential using force and social impact are unmatched, ND they speak to the biggest open door for the Red Cross (Table 2). Market Parameter Breakdown Geographic region Primary emphasis on major coastal cities Urban 18-31 Male and Female Generation Y/Millennial Socioeconomic Income $1 5,000+ Bachelor's Degree or Greater High managerial and innovative Captivated, eager, extroverted, tech-sharp, incline subordinate, family-focused, autonomous Market Parameter Family/group turned, status-driven, cash cognizant, exceptionally energetic Table 2.Target Market Analysis According to the Pew Research Center in 2010, more than 80% Millennial lived in cities. In the United States, major cities are mainly on the coast. People of this generation are in the age group born in 1979 until 1994, I. E. Most of them in 2010 were already adults. Representatives of Generation X are very energetic and creative. Are not conservative, but have high family values. Older age group of generation is already married, have a stable income and personal possessions. . 2. MIMIC objectives of American Red Cross campaign The American Red Cross entered the final quarter of 2009 with a financing shortfall Their deliberations to close the pay hole had been ruined by lower than foreseen peaceable offering because of an absence of significant Ð’Â «top news storyÐ’Â » debacles an the nation's monetary emergency. Circular segment needed to catch a more noteworthy offer of occasion and year-end giving so as to meet their yearly plan objective.Th e key test: Most benefactors think about the Red Cross as the association to backing when a real catastrophe hits. Few would relate the occasion with providing for the Red Cross. Also they be going after offer of brain and wallet – against other settled philanthropy battles that have gotten to be occasion customs. Also they needed to work quick. They started arranging the procedure, imaginative and media in mid-September for a Thanksgiving dispatch. Everything organization need to set goals, destinations are vital they center associations.Organizations that have particular points are typically more effective than those that do not; on cacao of a business with targets realizes what it is attempting to accomplish. Goals might be set in every aspect of the business e. G. Deals, generation, back and promoting. Destination that takes after SMART is more prone to succeed on the grounds that I clear (specific) so you know precisely what needs to be attained. You can tell when has be en attained (measurable) in light of the fact that you have an approach to measure fruition.A SMART goal is liable to happen in light of the fact that it is an occasion that is achievable. Before setting a SMART target applicable variable, for example, assets and time were considered to guarantee that it is realistic. At long I the timescale component gives a due date which helps individuals concentrate on the undertakings needed to accomplish the target. The timescale component stops individuals putting off undertaking fulfillment. Objectives: 1 . Increase revenues by 20% by 2010, and thereby to reduce the deficit in the budge 2. Increase ARC share of holiday/year-end donations.Present a convincing defense for the desperation of providing for the Red Cross in a non-debacle setting. Make a Red Cross organization to collect donations not only during natural hazards by 201 3. Increase awareness of the organization several times during the campaign. 4. Enter an online donation to the c ommon practice of the people during the campaign 2. 3. Marketing MIX of American Red Cross campaign Curve's general system was to make an Ð’Â «encompass soundÐ’Â » impact in the immemorial center amid the season in which contributors are most slanted to give.Into this timeline, they outlined and embedded a multi-channel battle that was a crossover of immediate reaction and marking intended to lift all out reaction. Americans see the Red Cross as the association they rely on in a fiasco. Earnest needs and human enduring persuade them. Anyway, the then-current situating line (Ð’Â «Change a life. Starting with your own. Ð’Â ») did not address ARC's unique quality. The required another subject for the battle that would pass on the desperation of the

Ethics in Environmental Conservation and Research Essay

Serious ethical challenges have confronted stakeholders in environmental conservation and research. The bulk of the challenges gravitates around the relationship between human beings and the non-human environment, and the impact of human activities on the continued existence of human beings and other elements of the non-human environment (Swart, 2008). Researchers have viewed these challenges through several ethical lenses to come up with different perspectives on the place of mankind in the system, and how human beings should interact with the environment. Ecological ethics originated from environmental ethics which, just like the Blackstone’s ethic of environmental rights and the utilitarian ethic of pollution control, focuses on the complex issue of human-nature relationship and the resultant environmental problems which include loss of biodiversity, pollution and scarcity of resources (Minteer & Collins, 2008). Ecological researchers emphasize that although human beings arevery important in the human-environment relationship, they must evaluate the benefits of their actions vis-a-vis the negative impact of such actions. Human beings must not harm the environment knowingly, particularly if the action leading to such harm is not necessary. According to Minteer & Collins, ecological conservationists must ask themselves whether â€Å"the expected value of an ecological study outweigh possible harm to research animals in the target population. † Because it allows a comprehensive view of the forces at play in ecological conservation and research, ecological ethics gives a better understanding of the ethical issues in conservation and research. Ecological ethics holds that the non-human environment is valuable and mankind must protect it. Blackstone viewed access to a clean and safe environment as a fundamental human right, meaning that no one should take away or compromise another’s right to a livable environment (Valezquez, n. d). At the core of Blackstone’s ethic is the argument that human beings must gauge and anticipate the impact of their actions to ensure that such actions do not threaten other people’s access to their environmental rights. Although Blackstone failed to give a clear guide on how it should be done, he argued that polluters should be held responsible for their actions. Non-human life is useful to human life as humankind depends heavily on the former to satisfy their needs. As such, human beings should protect the non-human environment and only assault the non-human environment to meet essential needs. According to the utilitarian ethic of pollution control, environmental problems are pointers to defects in the market. Utilitarians argue that human beings should invest in reducing pollution to the minimum possible, as it is harmful to the welfare of society. This implies that resources should be used when necessary and they should be allocated and used efficiently. According to Valezquez (n. d), utilitarians draw a line to separate the costs firms incur to produce a product (private costs), and the costs incurred during the production process but which the firms do not pay directly (social costs). These include the costs of pollution and health-care costs for pollution victims, and biodiversity loss. When firms consider only the private costs and overlook the social costs, resources are not utilized efficiently as firms do not invest in efficient production systems. The result of inefficient use of resources is wastages and pollution which contravene the very utilitarian principles on which the market system stands. Producers should therefore consider both social and private costs to arrive at the real prices for products. A prominent problem with setting the real price is that many firms are responsible for pollution and it is not easy to determine which firm is harming who and which is not. The most adequate of the three views is the ecological ethic. Ecological ethicists view mankind as part of a larger system which involves continuous interactions with the non-human environment. Mankind therefore stands to lose from environmental degradation and scarcity of resources. The utilitarian and Blackstone’s views may imply that mankind can justify environmental destruction by paying for the same and compensating those who are affected. According to the ecological view however, human beings have the important role of, not simply paying for harm occasioned by their actions but of, protecting the environment from harm and ensuring that harm is tolerated only when the benefits outweigh the adverse effects. References Minteer, B. & Collins, J. (2008). From Environmental to Ecological Ethics: Toward a Practical Ethics for Ecologists and Conservationists. Sci Eng Ethics 14: pp 483-501. Swart, J. (2008). The Ecological Ethics Framework: Finding our Way in the Ethical Labyrinth of Nature Conservation. Sci Eng Ethics 14: pp 523-526.

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Dennis Crumb Jr. CW-3 Free Poem 9-29-15 Draft 1 Ode to a Bonfire A clouded road for this Undead, What I’d give to know the road ahead, My only solace, only clue, When I stumble upon one of you, A fire I can ignite, and be rid of this horrid blight, but I’ve known death a thousand times, a thousand times, a thousand times. Death I’ve known a thousand times. And so my sanity dwindles. I’m sick of it’s mocking flame, It cracks and licks at my shame. But I’ve rested and now I see, all my hate, was vanity. My only constant, only friend. Return me to my humanity. But I’ve known death a thousand times, and now I see it isn’t the end. You will be waiting for this undead My only constant , only friend. Push on, but never alone, The messages written in stone. Guiding from the other worlds Pure hope for this undead. But those glorious words, Bonfire ahead. Dennis Crumb Jr. CW-3-Emlong 10-27-15 Free Poem Portfolio Draft Ode to a Bonfire A clouded road for this Undead, What I’d give to know the road ahead, My only solace, only clue, when I stumble upon one of you, A fire I can ignite, and be rid of this horrid blight, but I’ve known death a thousand times, a thousand times, a thousand times. Death I’ve known a thousand times. And so my sanity dwindles. I’m sick of it’s mocking flame, it cracks and licks at my shame. But I’ve rested and now I see, all my hate, was vanity. My only constant, only friend. Return me to my humanity. I’ve known death a thousand times, and now I see

I Want to Pursue My Graduate Program from HULT...

My name is Pervez Habibi, born in 1992 in Pakistan. I am writing this personal statement to pursue my Graduate Program from HULT International Business School. I believe that continuing my education from an esteemed university will not only help me advance in my future career but also my personality which will be of assistance to me throughout the life. I am recently graduated from American University in Dubai (AUD). I have earned Bachelors of Business Administration at the American University in Dubai and I majored in Marketing. Through my C.V. you can see that I possess all the qualities and skills that you require. Along with an excellent academic throughout my school and university life, I have also gained a wide variety of transferable skills through many extra-curricular activities and work experience. I have chosen marketing as a subject of interest because in this contemporary world, global business is greatly influenced by marketing. Marketing suits my passion of as I have a understanding of consumer’s needs and capability to fulfill those needs keeping organizational objectives in mind. By continuing studying marketing along with exploring a diverse variety of interests and needs of people, I believe that I will be able to pursue my true interest and will understand the whole of what global society need rather than just a minority. Within academics, I have challenged myself to succeed as much as I have been able, in efforts to improve myself both as a studentShow MoreRelatedHbr When Your Core Business Is Dying74686 Words   |  299 PagesTOP-TEAM POLITICS†¦page 90 WHEN YOUR CORE BUSINESS IS DYING†¦page 66 Y GE SE PA IN DS CK R M WA A 53 www.hbr.org April 2007 58 What Your Leader Expects of You Larry Bossidy 66 Finding Your Next Core Business Chris Zook 78 Promise-Based Management: The Essence of Execution Donald N. Sull and Charles Spinosa 90 The Leadership Team: Complementary Strengths or Conï ¬â€šicting Agendas? Stephen A. Miles and Michael D. Watkins 100 Avoiding Integrity Land Mines Ben

Econs - 1089 Words

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Fast Food - a Silent Killer free essay sample

Fast Food – A Silent Killer Its recognized that fast food isnt healthy or nutritious at all and as a matter of fact, its completely harmful to you. Therefore it is crucial for you to know about fast food nutrition details that will help you become more conscious of the unknown dangers of eating fast foods which can be even worse than you may ever have thought possible. Americans have for ages been familiar with consuming fast foods and recently, this problem has also spread to the rest of the globe. Hence, becoming acquainted with junk food nutrition information is necessary for not just Americans and people residing in the western world, but in addition for people living in the third world countries where this fad has quickly caught on and is consequently affecting the more affluent in those parts of the world too. Fast food will make an individual fat and it is also the key cause for obesity in the USA with even kids not being spared. We will write a custom essay sample on Fast Food a Silent Killer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page You can easily understand from taking a look at junk food nutrition details that these foods are full of fat and are packed with calories. Although Americans have to eat not more than sixty-five grams of fat plus that their calorie count shouldnt exceed two thousand, dependent of age and how much they exercise, when they consume fast foods, they would find themselves consuming much more than the suggested levels. Statistically, this is often 30 percent or more above the ideal level. Hence, a meal that is made of a McDonalds Big Mac together with some french fries and a shake would cost you fifty-seven grams of fat in addition to twelve hundred calories, which will make sure that you will be unable to stay within the required limits. Often you might consume more than this mini-meal and should you go for a super size meal, you would certainly take in a lot more than you should. Whenever the unwanted fat and calories stay in your body, youd just end up doing lots of damage to your body and its health. By doing this you pay a large price for having satisfied a short-term urge to please your taste buds. Moreover, you can see out of available junk food nutrition specifics that fast foods do not contain sufficient basic fibers and nutrients and there are insufficient vitamins contained as well, all of which are crucial for a persons health and well-being. After you have carefully learn about these fast food nutrition specifics, youd probably realize that the threat to your health is usually hidden and therefore fast foods will act as some sort of silent killer which can even result in early death.

MacBeth Essays (731 words) - Characters In Macbeth,

MacBeth Everyone who is mortal has at least one flaw. Some are more serious than others. For example, some people have addictions to gambling, while other people can't remember to put the milk away after they use it. After a while though, a person's flaws come back to haunt them. The tragedy MacBeth is no exception to this. In it, many of the character's die. And the reason is that they have a flaw, that would eventually lead to their downfall. Not every character is deserving of his fate though. Some characters have a minor flaw, which shouldn't lead to their death. But other's have a major flaw, which is would eventually lead them to their death anyway. The first Thane of Cawdor, is killed by MacBeth for trying to lead a revolution against England. His fatal flaw was that he was according to Ross, "a disloyal traitor". The thane of Cawdor was greedy, and wanted the throne of England for himself, and as a result was murdered. But his murder wasn't really disheartening, because the Thane of Cawdor, deserved his fate. He was leading a battle, in which many lost their lives, for the sake of greed, and deserved to die because of his flaw. Duncan was the King of England, and was murdered by MacBeth. He was murdered, because in order for MacBeth to fulfill his plan and become king, Duncan would have to die. Duncan's fatal flaw was that he was too trusting. For example, he thought that none of his friends could really be enemies. If Duncan was more careful about his safety at MacBeth's castle, he may have had a chance to survive. But Duncan's flaw, wasn't something so horrible that he should die. Most people need to trust each other more, and just because one person did, he shouldn't have to die. MacBeth's former best friend, Banquo was also killed by MacBeth. Banquo was killed, because he knew too much about the murder of Duncan. But that was not his fatal flaw. Banquo's fatal flaw was that although he knew that MacBeth killed Duncan, he really didn't do anything about it. There were many opportunities where Banquo could tell someone such as MacDuff what he thought about the murders. But Banquo didn't deserve death, just because he didn't act quickly in telling someone that MacBeth killed Duncan. Banquo knew that if he said anything, no one would believe him, and he would be executed. Lady MacBeth is MacBeth's wife. She is his coconspirator in killing Duncan. Although she helps MacBeth get the courage to commit the murder, she isn't willing to do it herself. She uses the excuse that Duncan looked too much like her father. Unlike MacBeth though, it is harder for Lady MacBeth to live with the fact that she helped cause the murder of the king. And in the end, it makes her so crazy that she commits suicide. Whether or not Lady MacBeth deserved her fate is a tricky question. Although she did encourage MacBeth to murder Duncan, she feels regret for her action. Also, she realized what she did was wrong. But in my opinion, she realized it a little too late, and Duncan was still dead so she did deserve her fate. MacBeth was the focus of the entire play, and that's why it was named after him. All of the problems start when he murder's Duncan. He commits the murder because of his fatal flaw, he is too ambitious. If he wasn't so ambitious and determined to be king, then he would never have killed Duncan. And if MacBeth didn't kill Duncan none of the other characters would die. MacBeth deserved his fate more than any other characters in the play. He did many things wrong. First he killed Duncan, then he killed Banquo. After that, MacBeth killed MacDuff's family. And worst of all, MacBeth disturbed the balance of nature. Also, MacBeth didn't feel any remorse until he was faced with death. If MacBeth just waited for his time, he would have been king, and have had a chance to enjoy it. Every character that died in MacBeth had one fatal flaw. The first Thane of Cawdor was a traitor. Duncan was too trusting. Banquo didn't do anything about the knowledge he had. Lady MacBeth helped plot the murder of Duncan. And MacBeth, destroyed the natural order and harmony of nature. But not all of the characters who died deserved to die because of their flaws. Duncan shouldn't have been punished for trusting someone, and Banquo would